Brand development
More than two decades ago, when China was a land opening up and full of opportunity, an ambitious young man left his village in the north for the bright lights of Shenzen. He carried with him a dream to start his own watch company. He met an American businessman, who told him about the European watch industry. High-end Swiss and German watches were famous throughout the world. Inspired by this story of modernization and development, he was determined to bring his own watches to the world! In 1998 he had a son and named him Ber Lin after the German capital (in Chinese 柏林). On 1st October 2006 his dream finally came true and the Shenzen Bo Lin Watch Company (BLW) was born. Two years later, Ber Lin got a younger brother named Bao Lin (宝林). Now in 2018, both the boys and the company have grown up. The boys are on their way to becoming young gentlemen, and Bo Lin Watch has created a new brand BLWRX (宝柏士)to bring its creator’s vision to the world. Inspired by Europe, Made In China, BLWRX: Be the legend.
Brand culture
BLWRX watches with excellent quality, exquisite workmanship, blending noble, elegant and unique temperament, in a rank among the Chinese leading watch industry, is the synonymous of "precise". BLWRX produces 300,000 pieces of the watches per year and is highly respected and favoured by watch manufacturers and people from all walks of life around the world.
Some people love its precision. Some people appreciate its elegance. And some people love its solidity. Once you have it, you can be proud of it. For example, submersible watches, waterproof depth of more than 1000 meters, can meet diving, engineering, activities and commercial and other occasions need.
Pursuit of quality
BLWRX not only has innovative power, but also has persistent pursuit of perfection. For BLWRX, "character" is our promise. The design style of “Persistence, Applicability, and Practicality” is highly praised by people, and its accuracy and durability made it even more valuable.
Each watch-making master of BLWRX has the same faith that everything must be excellent. They are assisted by state-of-the-art technology to ensure that each production process undergoes rigorous quality control. Each watch enters the air chamber to test its waterproof performance. Then each watch is calibrated for accuracy, as long as a slight disqualification is detected, we will discard it. Only the watches that have completed all quality tests can go to the market.
The spirit of pursuing excellence and being better of BLWRX’s people also put the highest quality into BLWRX watch - "Excellence inner&outer".
Since then, BLWRX has been starting its luxurious tour of the journey: handling everything calmly, being leisure in heaven and earth, exploring the deep-sea watch.